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Guides for small-business social media
What it costs, how often to post, which tools are worth it. Plain answers, every figure sourced and dated.
Does AI social media content work for small businesses? (2026)
AI-generated social media content works for a small business when it saves time and keeps you posting, and a person checks every post. It fails when it looks fake or gets facts wrong: in a 2025 Raptive survey of 3,000 US adults, content people thought was AI scored 48% lower on trust. Use your real photos, label realistic AI media, and review before posting.
- Options
Alternatives to hiring a social media manager (2026)
Six alternatives to hiring a social media manager in 2026, with real costs, owner hours per week, risks and who each option suits best.
- Tools
Best social media tools for small business (2026)
12 social media tools for small businesses in 2026, grouped by job: create, schedule, AI and done-for-you. Real prices checked in October 2026.
- Pricing
How much does a community manager cost in France? (2026)
Freelance €256 to €443 a day, agency packs from €490 a month, an employee about €3,000 a month all in. Real 2026 prices, sources and our maths.
- Posting rhythm
How often should a restaurant post on Instagram? (2026)
Aim for 3 to 5 feed posts a week plus stories most days. The 2025-2026 data, the best times for food, a weekly plan and 10 post ideas.